Childhood overweight and obesity have risen to a point that it can be considered a modern day epidemic. A newly-released report suggests one out of 13 overweight children worldwide is from China. What makes children overweight? And how could we help them lose weight?
Reporter: According to a survey by the International Obesity Task Force for the World Health Organization, over 155 million kids, or 10% of the world's children, are classified as overweight and between 30-45 million as obese. Meanwhile a Chinese report says about 12 million children are overweight in the country, which means one out of 13 overweight children is from China. A survey shows the principal causes of overweight among children are a sedentary lifestyle and fatty foods.
"I like hamburgers, so do my friends." (child A)
"After meals I seldom take exercises. I just work on the homework." (child B)
"There is little time for me to take exercises. Maybe one hour every day." (child C)
The heavy study load and the prevalence of TV, computers and family car all result in less outdoor activities for children. According to the survey, nearly 70% of Chinese children are not doing enough exercises. Only 4.7% of children between 6-12 frequently took part in physical exercise. And the rate is about 8.1% among children between 13-17. The increasing number of overweight and obese children has sounded a warning alarm for parents, schools and the society.
Ma Guansheng is an expert with the Chinese Association for Student Nutrition & Health Promotion. He notes parents should provide their children with a healthy diet so as to help them keep fit.
"We should restrict their consumption of animal products, and keep the traditional food consumption pattern which is grain-dominated. Now many children like sugar-containing drinks, which also results in overweight and obesity."
Experts also suggest at least one hour of physical exercises should be ensured every day for children to keep fit.
2010年10月29日星期五
2010年10月27日星期三
KFC started selling "fried," and then
Starting Monday, Shao-bing, or Chinese-style pancakes, is being sold at KFC. It's the newest item being offered at KFC aimed specifically at the Chinese market.
Ms. Xu is buying for her family the new Shaobing which is a puffy sesame pastry stuffed with pork, egg, veggies and mayonnaise. The original Shaobing doesn't have the above ingredients, but Ms. Xu likes the new kind anyway.
"Pretty good. It's crispy. Not bad at all. Kind of like thousand-layered pancake."
Alex is an international kind of guy who is enjoying his breakfast in a KFC chain store in central Beijing.
"They have a kind of spicy shrimp burger, which is not something you can find in KFC in London or Paris or in New York. They have some kind of salad, like corn. I don't think they would have that locally back in the States."
KFC's country-specific menu also includes porridge and You-tiao, or fried dough-sticks, which you've never seen before in other KFCs around the world.
Some customers say they prefer the well-known overseas brand to local restaurants for its clean environment and fresh materials.
"This is fried dough-stick. Yes, it's about right."
"I feel safe. The oil KFC uses is not like the kind used by street vendors."
And KFC is not the only enterprise to approach this strategy of localizing its set menu. If you visit a Starbucks in China, you will find red tea during Chinese New Year and Zongzi, or a type of sticky rice dessert, during the Duanwu or Dragonboat Festival, all typical Chinese food passed down from thousands of years ago. Even Papa John's came out with pizza using traditional Chinese ingredients.
As long as there's demand, overseas fast-food chains plan to roll out even more Chinese-style menu items.
Here is the manager of a KFC chain store.
"We often come out with new products, pretty much once a month. They sell well."
However, some customers complained about the high price of the new products. For example, each Shaobing costs 10 yuan, or almost 1. 5 US dollars. That's five times more expensive than local products.
Here is Ms. Xu again.
"Of course it tastes good. But it's not cheap. I have a coupon here. If I didn't, I wouldn't be eating this."
One the other hand, KFC's biggest rival McDonald's maintains an essentially uniform menu everywhere in the world, while giving a discount to the price.
Experts say the Chinese market is huge and it welcomes new attempts. But it never changes the nature of the western kind of food.
Duan Fugen is the secretary general of Shanghai Restaurants Association.
"I believe that adding some variety won't change the main items offered on the menu. There are risks involved. It's not a certainty that the new item suited to China's taste will be popular. Only time can tell which business strategy will succeed."
Duan Fugen says Chinese restaurant chains are also learning from foreign fast-food groups. They are improving service quality and management method to face the fierce competition.
Ms. Xu is buying for her family the new Shaobing which is a puffy sesame pastry stuffed with pork, egg, veggies and mayonnaise. The original Shaobing doesn't have the above ingredients, but Ms. Xu likes the new kind anyway.
"Pretty good. It's crispy. Not bad at all. Kind of like thousand-layered pancake."
Alex is an international kind of guy who is enjoying his breakfast in a KFC chain store in central Beijing.
"They have a kind of spicy shrimp burger, which is not something you can find in KFC in London or Paris or in New York. They have some kind of salad, like corn. I don't think they would have that locally back in the States."
KFC's country-specific menu also includes porridge and You-tiao, or fried dough-sticks, which you've never seen before in other KFCs around the world.
Some customers say they prefer the well-known overseas brand to local restaurants for its clean environment and fresh materials.
"This is fried dough-stick. Yes, it's about right."
"I feel safe. The oil KFC uses is not like the kind used by street vendors."
And KFC is not the only enterprise to approach this strategy of localizing its set menu. If you visit a Starbucks in China, you will find red tea during Chinese New Year and Zongzi, or a type of sticky rice dessert, during the Duanwu or Dragonboat Festival, all typical Chinese food passed down from thousands of years ago. Even Papa John's came out with pizza using traditional Chinese ingredients.
As long as there's demand, overseas fast-food chains plan to roll out even more Chinese-style menu items.
Here is the manager of a KFC chain store.
"We often come out with new products, pretty much once a month. They sell well."
However, some customers complained about the high price of the new products. For example, each Shaobing costs 10 yuan, or almost 1. 5 US dollars. That's five times more expensive than local products.
Here is Ms. Xu again.
"Of course it tastes good. But it's not cheap. I have a coupon here. If I didn't, I wouldn't be eating this."
One the other hand, KFC's biggest rival McDonald's maintains an essentially uniform menu everywhere in the world, while giving a discount to the price.
Experts say the Chinese market is huge and it welcomes new attempts. But it never changes the nature of the western kind of food.
Duan Fugen is the secretary general of Shanghai Restaurants Association.
"I believe that adding some variety won't change the main items offered on the menu. There are risks involved. It's not a certainty that the new item suited to China's taste will be popular. Only time can tell which business strategy will succeed."
Duan Fugen says Chinese restaurant chains are also learning from foreign fast-food groups. They are improving service quality and management method to face the fierce competition.
2010年10月26日星期二
i'm new here
hello every one,i'm new here,i'll expree myself about some things,we can communicate here,thank you
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